LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED77C5PUA, 2025)

Product description

World’s No.1 OLED TV Brand

Celebrating 12 years of perfecting award-winning OLED TV technology.¹

Bright and beautiful

Our Brightness Boosting technology magnifies each individual pixel for luminous quality that shines with every detail.

Alpha 9 AI Processor Gen8

This processor powers a truly unforgettable TV experience, delivering personalized, vivid picture with AI Super Upscaling² to enhance quality for sports, movies, or late-night favorites.

Perfect Black & Perfect Color

OLED technology creates an incredible watching experience and stellar picture quality with perfect black and perfect color on over 8.3 million self-lit smart pixels, even in bright rooms.

Bring home the magic of home cinema

Experience the magic of the big screen at home with Dolby Vision for stunning color, contrast, and brightness, Dolby Atmos³ for immersive sound, and FILMMAKER MODE for films as the director intended.

Bright Room Ready

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. UL as Glare Free Merchant Video

Certified by UL as Glare Free you can be confident your LG OLED TV performs great no matter the room or the lighting. With LG OLED you still experience perfect black that delivers stunning picture other brands just can’t match.

Game with the power of LG OLED

Built for gaming with a 0.1ms response time, up to 144Hz refresh rate⁴, and no blurring or tearing. NVIDIA G-Sync, AMD FreeSync Premium, and VRR, and 4 HDMI 2.1 ports.

LG’s award-winning webOS Smart TV platform

Browse all your favorite streaming apps and let LG Channels connects you to over 300 free channels. Plus with LG’s Re:New Program enjoy new software updates and feature refreshes for up to 5 years.⁵

Personalized Picture & Sound

The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.

Personalized search and recommendations

LG AI makes watching easier by learning your preferences. Press the mic button, and AI Concierge suggests tips and recommendations tailored to your viewing habits and the app or source you’re using.

TV Mirroring: Seamlessly Connect and Share

With Apple AirPlay 2 and Google Cast, stream content from your phone, tablet, or computer to your TV for a bigger, more immersive experience, perfect for videos, games, and photos.

Ready assist with your connected devices

Control your TV and connected devices with built-in support for ThinQ, Google Assistant, Amazon Alexa, Matter and Apple HomeKit.⁶

BRIGHTNESS BOOSTER: Magnifies each individual pixel for luminous quality that shines with every detail.
BRIGHT ROOM READY: Performs great no matter the room or the lighting.
ALPHA 9 AI PROCESSOR GEN8: Get personalized smooth, vivid picture no matter what you watch. AI Super Upscaling² technology automatically enhances picture quality whether you’re watching sports, movies, or a late-night favorite.
PERFECT BLACK AND PERFECT COLOR: OLED technology creates an incredible watching experience and stellar picture quality with Perfect Black and Perfect Color technology on over 8.3 million self-lit smart pixels, even in bright rooms.
DOLBY VISION, DOLBY ATMOS, FILMMAKER MODE: Enjoy movie magic. Loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos³ for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.